How to turn your hobby into a profitable business

How to Turn Your Hobby Into a Profitable Business

There are many people who start a hobby interest website on the internet with a view to earning a few extra pounds to help pay the bills and probably believe that thousands of people will visit their site and eventually turn their hobby into a huge business.

But in reality this rarely happens in the real world of business. Some people will quickly give up because sales or Adsense revenues don’t come quickly enough and vent their frustrations to friends and family and maybe on online discussion forums.

If we step back and see what these folks do it’s no wonder their idea is not developing more business. For most startups the business *is* the founder. Whether they be an electrician, gardener or window cleaner. And these people have started a business and duly serve their customers. A typical small business at work.

But online a business is more like a much larger business because it requires all the disciplines that larger businesses employ and leverage. When thinking of starting an internet business you really need to be “jack of all trades” or at least know trusted people and companies that can help you out.

At the beginning you need technical expertise to register a domain, get a hosting plan and design your site. Then you need copywriting knowledge to write the correct message to entice people to purchase or get in touch with you.

Once live you’ll need to source product or know how to develop an electronic product to download then you’ll need a payment processor to take credit card payments and distribution expertise to deliver your product either online or via the post office or a courier.

But the above makes the assumption that you have people visiting your site and that requires marketing know-how and search engine optimisation expertise to get higher in the search engines or referrals from social networking sites and the like.

With this in mind it’s no wonder people give up after a few months, believe they are doing things wrong and start something else.

So what can do you?

First and foremost is probably to continue what you are currently doing but seek expert advice. And expert advice doesn’t need to be an expense or a paid investment. There are many sites to help small businesses online such as SmallBusinessPro.

Before you begin your journey for help it’s best if you stay focused and work through one area at a time – spend your time wisely and not keep jumping about. There are many experts on all the business forums that provide excellent tailored answers to your specific questions. So rather than going online with a questions like “I need more sales” think about where you are in your development and say “what keywords should I target in the search engines” or “how can I improve my conversion from 0.2%” – but asking and searching for specific answers you can develop that specific part of your business and then move onto the next area.

Take one step at a time as Rome wasn’t built in a day and treat your online business like any other bricks and mortar business and you’ll see your own small business grow larger.

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