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How boomer women business owners do well and do good

How Boomer Women Business Owners Do Well And Do Good

Baby Boomer women have a lifetime of experience, skills, self-knowledge, and wisdom that make them well qualified to start and grow a business of their own. Now in their 50s and 60s, this generation is ready to take charge of their lives in new ways.

Free of the time demands associated with raising children and confident enough to find work that inspires them, these women are turning their hobbies, passions, or professional expertise into businesses of their own.

But this will not be “business as usual.” In a fast-changing and turbulent world, Baby Boomer women are ready to create greater meaning in their own lives and in the lives of others through their entrepreneurial initiatives. Many are committed to doing “well” by building a successful business, while doing “good” in the world at the same time. Success to many Baby Boomer women involves working in a business they are passionate about, not just one that can pay the bills or provide luxury items.

While the majority of entrepreneurs may start their businesses with big financial goals, there are more important aspects involved in a Baby Boomer business plan. Here are Five Cs that can be used to clearly define the priorities of many Baby Boomers in how they will build and operate their own businesses:

* They have Concern for the world in which we live, and their business will reflect that concern.
* They make Connections with others, and have a need for socializing and networking.
* They build Community.
* They express themselves Creatively, and are not afraid to think outside the box or take actions that are a bit outside the ordinary.
* They value Character in making decisions.

Although serious about earning a living and generating a profit, Baby Boomer women see transitioning into self-employment while still maintaining their current career, or after their retirement, as a way to give back to society and to make a difference. At this stage of life, they strive to live their values and use their strengths to create a business that reflects their authentic selves.

No longer is it contradictory for businesses to do well and do good. Watch for a growing number of Baby Boomer women-owned businesses that change the nature of our business community by leading the way with businesses that:

* Strengthen our economy
* Enrich our communities with meaning
* Address society’s social problems and work to provide solutions
* Model a new way to live life after 50 that doesn’t necessarily include long hours in the rocking chair on the front porch

For companies that want to serve the ever increasing market of women baby boomer business owners, it’s important that their motivations at this mid-life stage of their lives are understood. Although this is a diverse group, be mindful of the general tendency at mid-life to have a strong desire to give something back, participate in activities and events that are meaningful and to create a legacy. Speak the language of this market to gain their attention and understand their passions.

Internet marketing: making a name for yourself

Internet Marketing: Making a Name for Yourself

They are what we call as professionals. They are individuals with recognized knowledge and expertise on a certain field of endeavor. They are entitled by law and existing policies to practice their respective professions. They are worthy of the standards of their profession, giving them legal licenses to practice their respective professions. Thus, they are the “authorities” in their respective field of endeavors.

Along with their tag as professionals, these individuals are bounded by proper etiquette with regards to their actions and behaviors. As professionals, they are expected to deliver required services to the public and at the same time deal with other individuals and professionals in an appropriate manner. They are looked upon as leaders; thus they are expected to act as real professionals when dealing with their work and other people.

Professionals are everywhere-in various construction sites, real estate markets, hospitals, county courts, and other places. Even the Internet marketing industry is surrounded by various professionals-Internet business consultants, web content writers, software developers, web designers, and others.

Thus, the Internet marketing is a pool of web-based professionals who are working not just for their personal interest but for the development of the industry as well. But what does it take to be considered as one of the Internet marketing professionals?

As previously mentioned, the definition of a professional revolves around the concept of “an individual who has recognized knowledge and expertise on a certain field of endeavor”. As a professional, you are considered to be worthy of the standards of your profession. You need to show to the world that you are really worth to be considered as a professional through creating a professional image.

However, building a professional image is not as easy as you think. In fact, it entails a great deal of time and effort. Your knowledge and expertise is not just the working factor here. You must also consider the conduct of your business in a professional manner, especially on the Internet where you are dealing with clients whom you do not know and you do not see.

Now, how will you start building your professional image? Consider the following aspects in creating your image on the Internet marketing industry.

•    Your attitude is among the most essential aspects in creating your professional image on the Internet. It can either make you or kill your career in an instant. The manner you deal with your fellow Internet marketers, clients, and the concerns they want you to answer such as questions, comments, and compliments will reflect on your professionalism as a reputable Internet marketer.

•    Courtesy is also an important factor. As previously mentioned, you are dealing with people whom you are not seeing and you do not know. Despite of that gap, make your “unseen” clients feel that they are very much appreciated. You must be respectful and warm in accommodating their queries and concern. Even in words, always express your gratitude to them.

•    Honesty is the best policy. Do not mislead your web-based clients or else you will lose them. Remember that you have to earn their trust for you to build long-term relationships with them.

•    When dealing with your clients, always go above and beyond their expectations. Always listen to the concerns of your clients. As a professional, you are expected to hear from your clients even if you know and understand most of the aspects of your Internet marketing business.

•    Unsatisfied clients always complain about poor technical support. You need to make yourself personally available to assist your clients with their needs. If possible, respond to their emails and return their call as fast as possible.

•    Although it is a loss if you will refund the money of unsatisfied clients, you need to. Do not argue with the issue or blast nasty things unto them. Always be apologetic, courteous, and know why they are unsatisfied. Remember the rule that “customers are always right”, even if you feel that they are wrong.

•    Your website is the reflection of yourself and your Internet marketing business. It must be professional-looking, complete with product and contact information, and easy ordering protocol.

•    Be respectful to your fellow Internet marketers. Keep in mind that you must build a friendly competition on the business and not on personal preferences.

Internet marketing professionals possess those aforementioned aspects. Thus, before getting respect from the Internet community, show to them that you are worthy of their respect and build a professional image on the Internet.

How to dramatically increase your profit using search engine

How to Dramatically Increase Your Profit Using Search Engine

Most people will quickly run away or surrender without even trying in getting to the top of search engine. For them, Search Engine Optimization (SEO) is really not for them. But did you know that once you have conquered the search engine, you have no problem whatsoever to make money online? In fact, your online business will keep on growing without you don’t have to do anything.

So what if it takes a long time to do, is that mean you just want to throw away your potential income that really can change your life? If you have the desire to make money online more than anyone, you should consider doing this.

One method to increase your ranking in the search engine is by using community forums to build one-way links to your site.

Create accounts on community forums that are specifically related to your given niche. Once you have contributed significantly to the forum by posting useful information and helping newbies, you can then consider adding a signature that links to your site. This will create a one-way permanent link. It is also best to use a targeted keyword for your URL.

When it comes to search engine optimization, most things change. Only two things remain important: the amount and quality of “text” content and the amount of one-way incoming links you have. Reciprocal linking, over-optimized content, and black hat methods of increasing rankings will all vary in effectiveness with algorithm changes.

Each search engine has its own algorithm, but Google always leads with algorithm changes. If you spend enough time working on search engine optimization, tune your site to Google’s changes. Forget the rest. In 2-3 years from now, they will be doing what Google did yesterday.

While Google is the most important search engine, it is important to make sure that your site also gets indexed by Yahoo and MSN – both of which have easy-to-access submission forms. These search engines have less competition, which means it will be somewhat easier for you to dominate your niche and pick up whatever extra traffic is available.

If you feel lost, re-read the section above about search engine optimization. It is hard for you to digest at first, but everything will get easier in time. Once you have done that, we will move on to Page Rank (PR).

Find ways to get links to your site from high-PR authority sites. You may be able to do this with article submission services, press release services, and joint ventures. Getting links on high-PR sites will not only confer some PR to you, but it will also increase your rankings, and get you spidered by search engines more frequently.

Even though meta tags have no relevance to search engine ranking anymore, using them can sometimes help clarify the purpose of your website through a number of different ways. The first way is by helping a spider figure out the purpose of confusing pages. The second way is by providing a description for search engines to use when they pull up your site.

Take action immediately to optimize your website. You might now see results overnight, but slowly your website will be notice by the search engine. Take 2 to 3 hours per day for optimizing your website. Sooner or later, you will be surprise to see your website on Top 3 pages of the search engine.