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Internet marketing – things to avoid when building an internet marketing company

Internet Marketing – Things to Avoid When Building an Internet Marketing Company

Internet marketing consistently opens its doors of opportunities for those individuals who are looking for two things: freedom and moderate to huge monthly income. Although it is good to be an ordinary yet well-compensated employee, complete with benefits entitled to them. However, the change happening in the market is consistent; the increase on their monthly wages is not sufficient to compensate the increase in the prices of basic and primary commodities. Add to it the inconvenience they feel every time they are obliged to follow their superiors on the things they need to do and need not to do while working for the company.

The result: moderate to poor compensation (due to consistent increase of basic commodities against inconsistent increase of monthly wages) and lack of freedom of enjoying their work, which lead to inefficiency, and worst, getting laid off from work.

With Internet marketing, you are in-charge. There will be no managers or supervisors to tell you that you need to do this and do that. You have the discretion of choosing what time you want to work and what type of investment you prefer.

In other words, you will not work anymore for the company. You will be the one to build your own company. And it will be called an Internet marketing company.

Pleasant to the ears, isn’t it? However, just like other things existing in this world, you should familiarize yourself with the do’s and don’ts when starting an Internet marketing company. Keep in mind that in starting an Internet marketing company, you must heavily consider the “wants and needs” of your clients. They are powerful factors that can determine the fate of an Internet marketing company-if it is successful or it is nearing on its downfall.

Here are several things that you should avoid when starting your Internet marketing company.

• Waiting to announce the availability of your website for the Internet public- waiting for your website to be entirely finished and marketing it later on will be detrimental in the progressive stage of your Internet marketing company. You will miss the feedbacks that are supposed to be one of your major concerns in improving whatever errors you have committed. This is very crucial on Internet marketing. Although it is not yet entirely finished, launch your website so that you will see if your work satisfies the Internet public’s needs.

• With a new Internet marketing company, you should make your point clear and concise. However, mixing the message that you want to express will just create an impression to the Internet public that you are inexperienced in handling the product or services you are offering for sale. You will just lose the opportunity of widening your clientele base.

• Asking for extensive personal information of the subscriber- keep in mind that people will not give up their personal information easily without knowing what they are getting into. If you have some information that you want to share to the public, require minimum information such as the name of the subscriber and the email address.

• Too much use of keywords in the site content- although it is important that you need to have high keyword density within the contents of your website, flooding them with the keywords you are targeting with will create an unprofessional impression. Always the keywords should be within the natural flow of the content, allowing your readers to know what your main points are without making them realize that they are seeing your keywords for several times already.

• Placing unrelated contents to the site- there is no point in placing plenty of keywords that have nothing to do in particular with your Internet marketing company. Even if its a highly paid keyword, if it is not related to the content of your site, it is useless and will not help but instead ruin the professionalism of your company. Select the keywords that go with the content of your site and have meaning to the content.

These are the things that you should avoid when starting an Internet marketing company. From your marketing strategies to the content itself and the layout, almost every step that you will take will have an impact to the success of your website. Strictly follow the do’s and don’ts of starting an Internet marketing company and it will give you high chances of survival.

Keep your leads hot and act before they cool down

Keep Your Leads Hot and Act Before They Cool Down

Every day in sales and business is critical. That lead  you receive today, could very well be in the hands of your competition tomorrow.

That is why I can’t stress enough the importance of taking full advantage of your leads once you receive them.

Leads are not meant to sit around pinned onto bulletin boards, or placed in a tickler file. They are meant to be acted on.

The thought process of the customer is to shop around for a product or service, so they have put the word on the street that they are on the market for a particular product.

If someone within your professional circle gives you a qualified lead, it is highly reasonable that the customer on this lead has made several people aware of their interests in a product or service. Which would mean that their name and phone number is being passed around in more than one professional circle.

The timing on a lead is so important, the moment you receive the lead, pick up the phone and make contact with that person.

By not acting on a lead, you have two things working against you. One, you are allowing for your competition to get the jump on you. And two, you are giving your potential customer an opportunity to seek out somebody else to provide them with the product or service they are looking for.

I once worked with a guy when I was in the banking industry. He belonged to a few networking groups, and when he received a lead at one of his weekly meetings, he would come back to the office, pin the lead onto his calendar and let it sit there for three to five days.

When he finally got around to calling the name on the lead, he always received the same response. The customers would inform him that they were no longer interested, because they were working with someone else.

He would than hang up the phone and complain that he had the worst luck when it came to leads.

I think the message here is clear. This is an example of what not to do with your leads.

By letting a hot lead sit around and cool off, you are guaranteed to lose that customer.

Keep in mind, when someone gives you a lead, that someone is most likely giving your potential customer feed back. So that potential customer will have your name, and know when the lead was given to you.

I don’t think your customer would appreciate a phone call three to five days after you have received their information. Even if they are still on the market for your product, you will not be off to a good start.

Leads were meant to be acted on. So the next time you receive one, don’t hesitate, stop what you are doing, and contact that person. Good luck.

This article may be reproduced by anyone at any time, as long as the authors name and reference links are kept in tact and active.

How to grab audience attention

How To Grab Audience Attention

When you are preparing for a speech, the utmost in your mind should be how to grab audience attention. It does not matter whether your speech is to sell an idea, a product or to get people to do something. At the end of it, you need to have convinced them of something. How can you achieve this?

There is the usual structure that you need to follow of having an introduction, a body and the conclusion. Another basic thing to remember is to say what you are going to say, say it and say it again. Remember that you want to reinforce the main theme that you are presenting.

Aside from the usual structure, what are some techniques that you can use to grab audience attention?

1. Repetition of Words at the Beginning of Successive Sentences

One technique is the repetition of a word or words at the beginning of two or more successive clauses or sentences. An example would be Winston Churchill’s “We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills”.

Just imagine speaking at your company’s sales convention and saying, “We shall plan, we shall strategize, we shall work smart and hard in closing the deals and when we win, we shall celebrate”.

This is called an anaphora. When using an anaphora, there is repetition that emphasizes and has a tendency to reinforce the message.

2. Repetition of Words at the End of Successive Sentences

Another technique is the repetition of a word or words at the end of two or more successive clauses or sentences. An example of this is from a 1959 newspaper column by Dorothy Kilgallen. ” Success hasn’t changed Frank Sinatra. When he was unappreciated and obscure, he was hot-tempered, egotistical, extravagant, and moody. Now that he is rich and famous… he is still hot-tempered, egotistical, extravagant, and moody.”

Taking again the case of a sales convention, you could say, “During good times we plan, strategize, work hard, win deals and celebrate together. Now, even during tough times, we shall plan, strategize, work hard, win deals and celebrate together.”

This is referred to as epiphora.

3. Repetition of Words in Any Part of the Sentences

The third technique is the repetition in any part of the paragraph or sentences. A famous example of this is from Lincoln’s Gettysburg Address of November 19, 1863. “…That we here highly resolve that these dead shall not have died in vain; that this nation shall have a new birth of freedom; and that this government of the people, by the people, for the people, shall not perish from the earth.”

Again taking the example of a sales convention, you could say, “Somehow along the way, we seemed to have lost our competitiveness, lost our passion and lost our leadership in sales. Let us work together to regain the competitiveness, to regain our passion and to regain our leadership.”

4. Metaphors

Metaphors are another technique that you should use to grab audience attention. Sometimes a speech or presentation may contain a lot of information and explanation, which you can provide in detail. The important thing though is if the audience is able to capture it.

This is where metaphors can make a difference. You could tell the sales team that they should go first for the “low hanging fruits” while at the same time working on other opportunities that will take longer to develop.

The “sales funnel” is an excellent metaphor that has become part of sales terminology. By using this terminology, it becomes so much easier to relate to the concept.

5. Rhythm and Cadence

You can also use rhythm and cadence like “Genius is ninety percent perspiration and ten percent inspiration”; to get across the idea that being smart is not enough. There is also hard work involved to convert an idea to a successful end.

6. Touch the Audience with a Story

It is when you are concluding that you need to “touch” the audience and leave them feeling the message that you want to get across. Emotional stories are excellent for this, especially if they can already see how it can apply to them.

7. Slogans

If you can tie in a slogan together with your story, you will leave them with the slogan echoing in the mind. The main objectives of a slogan are to attract attention, stimulate, raise curiosity and drive to action.

Some examples of slogans are:
- Deutsche Bank’s “A Passion to Perform”
- Procter & Gamble’s “Touching Lives, Improving Life”
- L’oreal Cosmetics’ “Because you’re worth it”

There are many techniques that can be used to grab the attention of your audience. Make sure that they are within the flow of your speech or presentation. Remember it is not about sounding smart. It is about capturing their attention first, saying it in a way that it is easy for them to understand and finally leaving them emotionally involved with the theme of your speech and wanting to take action where applicable.