Архив меток » tv «

Lcd tvs boast rapidly improving benefits & main advantage… 1

LCD TVs Boast Rapidly Improving Benefits & Main Advantage… 1

In the modern television electronics filed, the landscape is
constantly changing and what was true just a few months ago
may not be true now. As HDTV broadcasting stands to come
into it’s own as this year progresses, there are several
surrounding technologies that are on the fast track for
improvement as well.

One of those is a LCD monitor used for displaying the HDTV
signal. Actually there are three major competing screen
technologies at this point and they all have certain unique
characteristics that can influence your buying decision. Of
course, any of them would be a major improvement on the old
CRT displays that have been in prevalent use for many years
now. These three monitor types are LCD, DLP, and plasma
screens.

For the sake of this article, lets discuss LCD monitors and
how manufacturers are making improvements that are diminishing
the drawbacks that have been associated with LCD TVs.

The main advantage of LCD monitors is that they are thin
and light, relatively speaking, and can display an incredible
range of colors, making them a favorite of many viewers. They
can also be used for computer displays as well, for those that
are so inclined. At the same time though, some of the
disadvantages that drew complaints were the limited viewing
angles and the high expense associated with larger screen sizes.

Well, those problems are starting to be addressed by the
major LCD makers, and the latest LCD TVs boast a much  improved
viewing angle. Previously, you pretty much had to be sitting
right in front of a LCD monitor to be able to get the best
picture and as you moved sideways away from the center of the
TV the clarity and sharpness diminished fairly rapidly. That
irritating situation has been much improved in the latest LCD
monitors and now you can view them easily and comfortably from
as much as 150 degrees to either side.

On the price front, that too has been improved as the cost for
larger screen sizes continues to drop and so now LCD screens
that are larger than 40 inches have seen their prices fall much
faster than those in the smaller sizes. So as LCDs become more
accepted in the television viewing world, some of the least
desirable peculiarities of them have been steadily improved to
the point where there almost isnt any really good reason not
to own one.

Inbound marketing for traditional marketers

Inbound Marketing For Traditional Marketers

A new generation of young people have inherited the earth and marketing is redefined.

Middle aged business people have, mostly, become completely confused about marketing. Middle aged I may be but I’m not one of the confused. From many years’ experience in marketing I’ve learned that all the rules have changed, and have done so remarkably quickly. How? Well the things that once worked, like TV advertising, posters, print advertising, now cost more, deliver less, and often they no longer pay back. Why? The customers have moved elsewhere, and the young people know where they are.

Marketing has been evolving for a few thousand years ever since humans became farmers and over- produced for their own needs.

Initially it was just their own surplus that was taken to market and trade, later people aimed for a surplus to be able to take to market. The consequence was a need for selling, learning how to push more of what you make to people who do not necessarily need it. Later, as the process became more sophisticated, marketers began researching customers. They produced specifically for consumer needs and used advertising and PR to make them aware those needs could be satisfied. All of these were outbound marketing – techniques that tried to capture the customer’s attention when they were involved in some other activity – like reading the newspaper, watching TV or out at the cinema.

Now, the explosion in media and things to do has meant a huge body of people moving away from fitting in with pre-determined schedules. Cinema, TV, radio, theatre no longer controls what they do, they now choose what and when by using technology. Think of the iPod and iTunes, recorded TV that automatically extracts the advertising, the so-called ‘mobile phone’ that does everything except make it easy to call.

Above all, of course, there are the PC and the internet. These are the main source of the marketing revolution that is inbound marketing. This essentially means people, customers, are ignoring your advertising but searching you out when they want something. Today over 85% of new purchases for goods and services, private and business related, begin with an online search. There are people looking for you wanting to buy right now.

Are you hiding from them? Your website was built 3 to 5 years ago and has only been updated once since you built it. If you search your product and town the website is not on the front page of results. Effectively you DO NOT EXIST, you are invisible and your customers are going to your competitor.

There are five key things you must do: – reinvent your website with remarkable content – start writing interesting things to get customers regularly engaged – make certain you are found by search engines – get involved in social media – measure your marketing’s effectiveness and stop spending on what no longer works.

Be honest, look at your website. Is it a confused online brochure? Reinvent it as a hub of interest for your customers. Tell people what you do and how to engage with you. Regularly add short articles about using your products and services, add a blog and talk to them, let them talk to you. It is good to link with other interesting sites with related ideas, products and services, to aid their research. Visitors also love free stuff, free downloads of user guides or research are things you would happily give anyway, so position them as free. Give your website a clear purpose and make it obvious what that purpose is. If someone lands on your website for the first time you have perhaps only 4 seconds to engage them before they are gone to your competitor.

You may find it an alien concept, but millions of people have online social lives, including many relationships with people they have never met. They are avid readers of what is happening through an informal web version of a diary or log, ‘blog’ is shortened from ‘web log’. You would be amazed at the interest there is in regularly-updated but random thoughts from your business, or, perhaps easier to grasp, the opportunity to comment on short articles. Your business needs to be active and get found on the so called ‘blogosphere’.

Get found by search engines: in the UK Google has about 90% of the market but Bing, owned by Microsoft, is working hard to change that. A process called search engine optimisation (SEO) first makes it easy for search engines to visit and find your site in order to rank it, then builds your site a reputation by checking the site is active (there are regular changes to its content) and by ranking for specific key words and phrases. Top ranked sites get on to the front results page of a search for your best key words, the words people search for you by.

Social media is perhaps the hardest concept for older and established business people to grasp. How could it possibly relate to business? Well, for starters close to 30% of the 17 to 35 year olds visiting one of these sites several times daily and close to 70% subscribe to Facebook, Twitter, LinkedIn, Plaxo, Dig, StumbleUpon, YouTube. They use them to connect with friends and friends of friends. They form groups and discuss, for hours. It is amazing the variety of things people are interested in, and that includes you. It need not be daunting to access them. Once you have worked out where you want to be and what you want to say, managing it can be simplified and centralised.

The great thing about web marketing is its immediacy and measurability. That age-old problem for marketers of ‘knowing that half the advertising spend is wasted, but not knowing which half’ has gone. There are free tools to measure everything and results come from the very first day. It makes split testing techniques and continuous improvement easy. Quite simply you keep the best and run a trial next to it; if the trial performs better then you make that your standard and replace the old with a new trial.

I recommend that you take inbound marketing very seriously. Those that do are still growing their businesses despite the recession whilst those that are letting the change of focus from outbound to inbound marketing pass then by are losing business and market share day by day. Find an up-to-date marketing expert, not a web designer, and put new life into your business.

Категория: Business  Теги: , , , , ,  Оставить комментарий!

Interior design rendering and its benefits

Interior Design Rendering And Its Benefits!!!

Interior design rendering is the key to success in the today’s world of Interior and architecture design. We are swamped with information and data through various mediums like TV, internet, newspaper and other means of communication but to understand this complex set of information is always a challenge for us. Interior design rendering is an excellent way of representing your interior design concepts to potential clients. You can also say that interior rendering visualization is the process to convert different forms of information and represent it in a visual manner which can allow recognition of information that is complex in nature, state, structures and behavior.

Interior design rendering is really an essential tool for any private or professional entity planning on making construction works in an interior or an exterior environment, and it is now at the reach of a wide range of customers, who can either create their own image through a home software, or submit their ideas to a professional who will follow their instructions and help them create a 3D interior or exterior image of a project before actual construction.

Interior design rendering will not only help you save valuable time and resources, it will also allow interior design clients to provide valuable feedback which resulting in a more efficient work process.  Interior rendering firm has played an integral role in understanding and decoding information that has always been a challenge including complex architectural data.

Interior rendering of how a building or interior space would look in future is an important challenge in architecture and it plays an important role in pre-visualization of new architectural design developments. Interior design rendering provides a cost effective and accurate product to architects, developers, and interior designers.

Some other benefits are:

  • You can experiment with different design concepts and let your client choose what suits them best.
  • It provides your interior design clients with the opportunity to actually view color schemes and designs rather than simply visualize them.
  • It provides you with an interior design rendering service which is not only fast and efficient but reliable and extremely cost effective.